Resumé

Seasoned creative professional, effective at leading teams to translate marketing objectives into clear creative strategies that drive action. Versed in an array of touch points—from traditional print to responsive web and email—I bring a dynamic blend of insight and skill to everything I do.

AREAS OF EXPERTISE
  • Creative/art direction
  • Web design
  • UX
  • PPC
  • SEO
  • Photography
  • Retouching/color correction
  • Layout/design
  • Copywriting
  • Packaging
  • Project management
  • Marketing
  • Analytics/reporting
INDUSTRY EXPERIENCE
  • Professional Audio
  • Lighting
  • Music/ Live entertainment
  • Automotive
  • Cable
  • Financial
  • Construction
  • Publishing
MARKETING CHANNELS
  • E-commerce/web
  • Retail
  • Direct response
  • Catalog
  • Email marketing
  • Social media
  • Outdoor
  • Brand advertising
  • Trade show/convention
  • In-store/POP
  • Product packaging
Technical Skills
  • Photoshop
  • Illustrator
  • InDesign
  • Quark Express
  • Microsoft Office
  • Google Docs
  • HTML/CSS/JavaScript
  • PHP/MySQL
  • Networking/Hardware
  • Pre-press
  • Google Analytics

Work experience

Creative Manager | ProSound & Stage Lighting

Cypress, CA | 06/14 – 03/17

Led creative/marketing team for e-commerce/mail-order retailer specializing in professional audio and stage lighting equipment.

  • Spearheaded all e-commerce strategies from concept to execution, including web [www.pssl.com], e-mail, social media, PPC campaigns and mail order.
  • Developed and managed relationships with marketing contractors and service providers.
  • Oversaw all on-site SEO improvements including ADA compliance updates.
  • Directed email marketing programs from strategy to execution, deploying up to 2.5 million emails per month across 6 different targeted segments.
  • Presented marketing analytics/reporting to provide actionable insight.

Creative Director | 4over Inc.

Glendale, CA | 02/12 – 02/14

Headed 8 member creative team for a leading trade printing company with over 700 employees, 8 printing facilities across North America and more than 150 million in revenue.

  • Provided creative and marketing services to internal stakeholders.
  • Led creative team, resulting in improved quality of work and an exemplary on-time record.
  • Development and execution of promotional campaigns across multiple channels including print, trade shows, web, targeted email and social media.
  • Key accomplishments
    • Aligned marketing and promotions for maximum effectiveness and consistency.
    • Overhauled and managed email marketing program, deploying up to 100K emails monthly.
    • Coordinated company rebranding, repositioning the company as an innovative market leader.
    • Authored mission and vision statements to bring organizational purpose and culture into focus.
    • Launched two new blog portals to engage customers while creating rich web content for SEO.

Freelance Art Director

Torrance, CA | 04/10 – Present

Provide design and marketing services including brochures, websites, html email, photography, logo design, display advertising.

Associate Creative Director | DMS Marketing

Mission Viejo, CA | 08/05 – 06/06 & 04/07 – 04/10

  • Developed and executed print and interactive media programs for a direct response marketing agency specializing in customer acquisition and retention, including direct mail, landing pages, pURL, html email and mobile messaging, from strategy to deployment. Clients included Time Warner Cable, Comcast, Adelphia, Cox Cable, Charter.
  • Supervised team of art directors, copywriters and production artists, as well as hiring and directing contract staff as needed.

Marketing Manager | Road Ready Cases

Santa Fe Springs, CA | 06/06 – 04/07

Marketing Manager for a musical instrument and professional audio case manufacturer.

  • Oversaw development of marketing strategy, advertising, web sites and sales and support collateral.
  • Delivered creative and marketing support for trade shows and product launches.
  • Assisted in product development, design and testing.

Marketing Manager | Road Ready Cases

Santa Fe Springs, CA | 06/06 – 04/07

Marketing Manager for a musical instrument and professional audio case manufacturer.

  • Oversaw development of marketing strategy, advertising, web sites and sales and support collateral.
  • Delivered creative and marketing support for trade shows and product launches.
  • Assisted in product development, design and testing.

Creative Director/V.P. | Compass Business Solutions

Simi Valley, CA | 08/04 – 08/05

Creative Director and partner in sales and marketing consulting firm targeting smaller, engineering-driven companies in the professional audio and musical instrument markets.

Creative Director | Cerwin-Vega!/KRK

Chatsworth, CA | 06/03 – 07/04

  • Directed in-house creative team for renowned professional, home and mobile audio brands.
  • Oversaw creative development and execution of all marketing collateral, POS, packaging, product support materials, display advertising, trade show, web and in-house creative needs.

EDUCATION

Platt College – Irvine, CA

Graphic Design/Computer Graphics

Rancho Santiago College – Santa Ana, CA

The Elements of Supervision/Effective Delegation

The Scrum Alliance

Certified Scrum Master