Time Warner Cable Metro Ethernet Promotional Package

Time Warner Cable needed a lead generation tool to promote its fiber-optic WAN product, named Time Warner Metro Ethernet (now Spectrum Enerprise Ethernet). With services starting in the six-figure range, this promotional package targeted executive decision-makers, justifying a generous marketing budget.

The package featured a fiber-optic wand that illuminated when the box was opened, along with an introductory letter, business card and USB pen containing a multimedia presentation elaborating the features and benefits of Metro Ethernet.